Posted by Andrea Durway
The 24/7 Open House: Matterport’s Role In A Shifting Real Estate Market
In January 2020, our brokerage made the exciting announcement that all selling clients would receive a Matterport 3D Tour as part of their listing’s comprehensive marketing package.
In light of the current COVID-19 precautions, during which Open Houses and in-person showings may no longer be viable, this virtual tour offering is more important than ever for both our clients and their prospective buyers.
While other brokerages and media production companies may be scrambling to adopt this technology in the coming weeks, we are fortunate to already have a trained in-house Matterport Specialist in addition to a proven Matterport implementation plan.
The Technology
For those unfamiliar with Matterport, it is a 3D Data Platform that uses state-of-the-art camera technology to create a highly-accurate digital twin of any physical space; In this case, homes for sale. Think of Google Street View, but for the inside of a home.
Once created, the Matterport digital twin can be shared on websites, social media and third-party real estate partners like Realtor.com. Homebuyers can interact with a Matterport tour 24 hours a day, any day of the week – Making it an indispensable tool during this unprecedented time.
The Implementation
While there are a variety of 3D tools on the market, we use the industry-leading Pro2 Camera. Dimensionally accurate within 1% and bolstering 134 megapixels, no camera on the market is better suited for the intricacies of the residential real estate market.
A trained member of our marketing team facilitates the Matterport scan in each of our listings, ensuring a high-quality, professional-grade product. We remain the only brokerage in St. Louis to offer this service at no additional costs to its clients.
While much remains to be seen regarding the long-term impact of COVID-19 on our industry, offering “24/7 open houses” in the form of Matterport is one proactive step we can take to lessen the immediate impact on our clients and agents. Of course, our team will continue to follow all CDC-recommended guidelines when entering client homes.
We want our sellers to know that our brokers and Marketing Department are as available as ever, and that we will navigate this uncertainty as partners, as our brokerage has always promised to do.
Contact us today if you want to harness this powerful technology for the sale of your home.
