Dawn Griffin June 18, 2026
To find a real estate agent in St. Louis who truly listens can be the difference between a listing that languishes and one that sells in days. After six months on the market in late 2025, Jodie and Chris—an employee benefits consultant and an actuary—found themselves at a crossroads. Their previous attempt to sell their beloved home in Shaw had been handled by a part-time listing agent whose primary strategy was to drop the price.
The home was beautiful, but the marketing was stale, and the partnership was misaligned. Having already moved into their “forever home,” the couple needed a best-in-class agent who wouldn’t just list the property, but would genuinely invest in its success.
Drawing on her professional background, Jodie issued a formal Request for Proposal to find the right fit. They were looking for an agent who was comfortable with a graded commission schedule and shared their commitment to maximizing return on investment.
It was a thoughtful, structured process — and I welcomed it. I recognized that Jodie and Chris weren’t demanding clients; they were informed ones. They knew the value of their home and were looking for a professional who matched their level of diligence.
Of the agents they spoke with, I was selected because I struck the right balance — professional enough to meet their high standards, but grounded enough to feel like a true partner. Jodie later described it as finding someone who could match their precision without losing the human side of what is, at its core, a very personal transaction. Interview Questions To Ask A Listing Agent.
Where the previous agent had downplayed the couple’s instinct to invest in the home before listing, we leaned into it. Jodie, an experienced DIYer, personally installed a new backsplash and refinished the countertops. She also painted the cabinets herself — high-impact updates that transformed the kitchen without over-improving the property. A home warranty plan was secured to provide buyer peace of mind, and then we moved fast. On to staging.
Tuesday
Staging completed by a specialist, with added touches from our team
Thursday
Professional photography captured the brightened kitchen and refreshed layout
Friday
Marketing went live across all platforms
Saturday
A high-traffic open house showcased the home’s century-old charm
Monday
Offer accepted
The sale wasn’t just about the numbers — it was about the transition. During the inspection phase, I negotiated through deck-related repair concerns to keep the deal on track. And in a moment that speaks to the heart of this sale, Jodie met the buyers at the final walkthrough to share what she called the “soul” of the home.
“There were things we didn’t realize about the house until we had lived in it two or three years,” Jodie explained. “In older homes where there aren’t warranty manuals, it’s helpful to pass that information along.”
The relaunch changed the outcome. A stagnant listing became a competitive gem.
When sellers are willing to invest in their home and agents are willing to invest in a true partnership, the market responds. By approaching this listing with the same intentionality Jodie and Chris brought to their search, we turned a stagnant property into a competitive gem.
Are you looking for an agent who views your home as an investment, not just a transaction? Let’s connect.
Start by treating the selection process like a professional interview. Ask each agent how they handled a listing that faced challenges, what their marketing strategy looks like beyond the MLS, and how they communicate with clients. The right agent will ask as many questions as they answer — because understanding your goals is the foundation of a successful sale.
Ask about their average days on market, how they determine list price, what specific marketing they do for your price point, and how they handle low offers or inspection negotiations. Pay attention to whether they listen to your priorities or default to a one-size-fits-all pitch. An agent who takes notes and follows up with a clear plan is a strong signal.
In most cases, a stalled listing comes down to one of three things: pricing that didn’t reflect the home’s true value, marketing that didn’t reach the right buyers, or a mismatch between the seller’s goals and the agent’s strategy. A fresh start with a new agent, updated presentation, and targeted marketing can fundamentally change the outcome — even for a home that sat for months.
High-impact, low-cost updates tend to deliver the best return. Fresh paint on kitchen cabinets, updated backsplash, refinished countertops, and professional staging consistently move the needle with buyers. A good listing agent will walk through your home before you spend a dollar and help you prioritize what will actually affect your sale price versus what’s nice to have.
It depends on the price point, condition, and marketing strategy — but a well-prepared home with strong marketing in the St. Louis market can move very quickly. The Dawn Griffin Group listings are marketed to sell quickly and with our targeted pre-launch preparations homes have gone under contract in as few as 2 days.
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The Dawn Griffin Group is named St. Louis Magazine's Best Real Estate Agent for the third year in a row.
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