Posted by Dawn Griffin
How Long Before a Listing Looks Stale in St. Louis?
The Importance of Pricing Your Home Correctly The First Time
When it comes to selling a home, timing is everything. A well-priced home in good condition can attract buyers quickly—but if it lingers on the market too long, sellers often have to cut their price significantly. (We call homes that have been on the market an unusually long time “stale donuts”.)
I just analyzed 148 homes that closed in St. Louis City from February 3 to March 3, 2025, and the numbers tell a clear story.
Homes that sold in 30 days or less:
- Average Days on Market: 9
- Sold for: 98.96% of list price
Homes that sold in 31-61 days:
- Average Days on Market: 45
- Sold for: 96.66% of list price
Homes that took 62+ days to sell:
- Average Days on Market: 123
- Sold for: 87.76% of list price
Key Takeaway?
Buyers in St. Louis are educated and decisive when they see a home that’s priced correctly and in good condition. But when a home lingers on the market, sellers often face price reductions—typically:
- 7% drop to attract offers
- Another 6% lost in negotiations
The Bottom Line
If you’re thinking about selling, pricing it right from Day 1 is crucial. The longer your home sits, the larger the gap between your list price and sale price.
Want to strategize for a fast and profitable sale? Let’s talk about how to price your home competitively from the start. DM me today!
